Good Business Practice is a select community of businesses whose leadership recognise the importance of maintaining high ethical and moral standards, beyond the focus on immediate financial gain. Good Business Practice members recognise that raising the ethical standards of all their operations will not only increase shareholder value and immeasurably improve their reputations and brands, but acting in a socially and ethically responsible manner will contribute to building a better, fairer and more ethical society. Good Business Practice members span all industries, sizes and types of legal structure.
Good Business Practice provides CEOs, senior partners and their organisations with a set of nine Guiding Principles for Ethical Behaviour for senior management to incorporate in their organisations' principles.
In order for an organisation to abide by its ethical standards in a meaningful and enduring way, it is vital that ethical leadership is transmitted as an overarching priority by the highest levels of management.